Six years after starting his fashion career in New York City, Tommy Hilfiger introduced his signature collection in 1985. Since then Hilfiger expanded his product offerings to menswear, womenswear, jeanswear, childrenswear, fragrance and home collection. Today, Tommy Hilfiger remains the company's Principal Designer and Visionary. The brand has grown to epitomize preppy, "Classic American Cool" and maintains a position of an approachable global designer lifestyle brand. The eyewear collection reflects the essence of the Tommy Hilfiger world with iconic elements, playful coloring and distinctive American classic styling. The styles are inspired by young, casual, informal, fashionable but not extravagant sensibilities.
Target Customer
Men and women ages 25-40; who are confident, spontaneous and real; have a sense of humor and like to feel comfortable/relaxed.
* The eyewear collection is young, casual, informal but fashionable without being extravagant
* It is a comfortable, easy to wear collection that is influenced by preppy and modern styles with a fashion twist
* Iconic details are found throughout the collection - "irreverent surprises"
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