Chesterfield are a value-priced eyewear collection for men featuring contemporary, all-American styling that suits active lifestyles. The line has a high value to price ratio. The design focuses on a mix of modern and classic appeal while a portion of the line boasts new technology. Chesterfield XL is a new segment of the collection. Designed specifically for larger men, these styles come in wider eye sizes 56-61 and incorporate wider bridges and longer temples.
Target Customer
Ages 35+. Men who desire casual styling, a comfortable fit and a high value to price ration.
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