This everyday eyewear collection represents comfort, quality and simply saleable styles. Denim is targeted to the active, mature man, aged 30 to 55, who is looking for value and quality in his eyewear. Perfect for managed care patients, the line is value-priced. It features classic styling, lightweight construction, and a variety of added features such as spring hinges, silicon and soft nosepads, and ergonomic temple tips. The line also boasts easy-to-wear shapes and colors.
Target Customer
Ages 8-12, 30-55. Designed for the active, mature man seeking value and quality in his eyewear. Perfect for managed care patients.
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