Carrera's extraordinary adventure began way to back in 1956 when Austrian sports eyewear maker Wilhelm Anger founded the brand, drawing inspiration from the "Carrera Panamericana" road race - At its time the longest, fastest, and most dangerous race in the world. The passion behind the brand has been rewarded with an uninterrupted string of successes ever since.
With the latest generation technology and up-to-the-minute design, it takes urban style and mixes it with the brand's sport heritage, blending Carrera's two core components to perfection.
Target Customer Men and women ages 20-40 years old.
*Carrera is for people with a racing attitude that always challenge themselves and follow their instinct to push and leave their mark on life.
*Carrera strongly believes that there is no reward in life without risk.