The Fossil brand’s identity has always been grounded in designing products with vintage authentic style mixed with a creative spirit and a sense of humor—thus, it’s tagline “What Vintage Are You?™” The eyewear collection also targets youthful, modern men and women seeking reasonably-priced, stylish products; its design is vintage-inspired, casually structured, and fashionable.
Ages 18-44. Youthful, modern men and women seeking stylish products at a reasonable price, which reflect their personality.
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