Juicy Couture is the world's most irreverent, fun, and on-trend lifestyle brand for women and girls of all ages. Whimsical, confident, and feminine with an edge, Juicy Couture was founded in Los Angeles by two fashion-obsessed best friends. Known for making the track suit an icon of casual luxury, today, Juicy Couture is a global phenomenon with an assortment that spans fashion apparel, handbags, jewelry, fragrance, eyewear, shoes, intimates, swimwear, yoga and baby. The eyewear line exudes a casual attitude and features whimsical details like charms, colorful lenses, and logo elements.
Target Customer
Ages 15-55. The Juicy Couture eyewear customer is a fun-seeking, forward-thinking female who is self aware, socially conscious and is not afraid to express her point of view with bold fashion statements..
* High usage of charms and logo elements
* Colorful lenses in girly gradients and duotone hues
* Casual attitude with added whimsy
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